The HSBC Women’s World Championship has pulled out all the stops for the 17th edition taking place at Sentosa Golf Club, 27 February to 2 March.
The HSBC Women’s World Championship is more than just golf, it’s an immersive experience that delivers excitement for fans of all ages. Here’s a glimpse of what’s in store at the HSBC Women’s World Championship Fan Village:
HSBC Fan Activation
In collaboration with its charity partner Trybe, HSBC has created an engaging and impactful mobile game for this year’s championship, called ‘Play it Forward’. This interactive game combines golf challenges with social good while showcasing HSBC’s diverse partnership portfolio by incorporating multiple sports into one experience. Educational content from Trybe will also be integrated to raise awareness of the challenges faced by at-risk youth.
Located in the fan village, there will be an activation space which will feature VR golf booths, a putting challenge, and a dedicated Trybe charity booth. Through this collaboration, HSBC aims to raise awareness, drive engagement, and provide meaningful support for at-risk youth.
Additionally, the fan village activation will also feature the HSBC Champions Challenge, consisting of four different challenges across four different sports, with the aim of completing it as quickly as possible.
Interactive Golf Challenges:
Inside the Par & Bar this year, spectators can take part in a variety of exciting golf challenges. The Pin Seeker Challenge is an interactive activation where guests of all ages can test their skills in a series of driving range challenges. Experience the thrill of precision and power with fun mini competitions that will have everyone feeling like a pro. Additionally, the Ultimate Drive competition, an event which took place across four indoor simulator venues in Singapore, will culminate in its finals onsite during the tournament.
Kid’s Zone:
Families can look forward to an unforgettable adventure at this year’s Kids Zone, featuring interactive activities that inspire creativity alongside classic retro arcade games that everyone can enjoy. Activities include:
Balloon Sculpting workshops: Watch as colourful balloons transform into kids favourite animals and characters.
Airbrush tattoos: Express kid’s individuality with fun temporary airbrush tattoos
Plantar Wall Sustainability Initiative: Returning after its debut in 2024, this hands-on activity will get kids excited about sustainability. They will learn about plant care, get their hands dirty, and discover how they can make a big impact on environmental conservation.
DIY Fan Signage Area: Kids can get creative and show their support for their favourite players by designing their own signs and messages
Sponsor Activations:
Tournament partners Ecco, TUMI, Yeo’s, and Puma will each be hosting activations this year. Whether you want to take on Yeo’s Giant Golf Challenge for a chance to win a freshly brewed Yeo’s Tea, shop the latest apparel and footwear from Puma and Ecco in the village, or explore TUMI’s all-new Golf Cart Installation by the first tee, there’s something for everyone. Our partners, Bluewater and Yeo’s, will also promote sustainability throughout the tournament. Bluewater is introducing refillable water stations across the course to encourage bottle refills, while Yeo’s, our Official Water and Isotonic Partner, will provide beverages in fully recyclable Tetra packaging.
Food & Beverage Delights:
The Sunbird Brewing Company returns as the exclusive beer partner for the HSBC Women’s World Championship, and will showcase a variety of their award winning beers. New this year is the Tanglin Gin Bar, creating the first ever HSBC Women’s World Championship cocktail, called the ‘The Tee’. Fans will also be able to indulge in a curated selection of food stalls, and the tournament is partnering with Food Bank SG and Sentosa Golf Club to donate any food items across the Singaporean community. Also, for the first time, food and drinks will be available on the course, so fans don’t have to miss a moment of the action to refuel.
Live Entertainment:
Each evening of the tournament, fans can enjoy a live DJ set featuring an all-female lineup curated by GrooveTop. The perfect end to a day of incredible golf and entertainment. Bloco Singapura, a dynamic carnaval collective also return with an exciting ensemble for this year’s fans to enjoy.